(ENG) Erasmus+ Update: Successful Knowledge Exchange in Budapest

01.2026

Erasmus+ Update: Successful Knowledge Exchange in Budapest

Our "Values-Based ESG Business Model Innovation" project continues to gain momentum. At the recent network meeting in Hungary, the spotlight was on practical solutions for impact investing and sustainable corporate governance.

As part of our ongoing Erasmus+ project, the conference "IMPACT MORNING – Impact & ESG" took place in Budapest on 13 January 2026. As part of an international consortium, we used this platform to deepen the dialogue between ESG experts, investors, and advisors across borders and to communicate the content and experiences of our Erasmus+ project.

A morning full of impulses

The event, hosted by STRT Holding and organized by Proactive Management Consulting (PMC), offered a dense agenda on the core issues of modern economic transformation:

Strategic leadership: Dr. Tibor Héjj (PMC, HU) opened the session with a keynote on how ESG must be understood as a strategic management tool and not just as a compliance checklist.

Innovative models:In specialist lectures ere presented by, Dr. Markus Ressl (Ressolutions GmbH, AT) Frank Jungmann (Starkmacher Impact GmbH, DE) and Jean Marc Ziadé (Stichting Mariapoli Marienkroon, NL). The focus was on the importance of Values-Based ESG Business Model Innovation. The experts demonstrated how companies can make their business models fit for the future by consciously integrating values and ESG principles and integrate ecological and social challenges directly into their core value creation.

Technology & Responsibility: A lively panel discussion, which was also attended by Frank Jungmann from Starkmacher Impact, shed light on the role of artificial intelligence (AI) in decision-making and how ESG innovations in business model design can support social responsibility.

📈 Why this exchange counts

With around 50 participants on site, one thing became clear: "Impact investing does not work without real know-how regarding SMEs and ESG business modeling." For our economy to become sustainable, financial decisions and sustainable business models must go hand in hand.

"The high level of participation and the depth of the professional exchange in Budapest confirm how relevant our project work is for practice."

Through the cooperation of our Erasmus+ partner network with participants from Germany, Austria, the Netherlands and Hungary, we ensure that the training materials developed - from manuals to interactive learning formats - reach directly where they are needed: with the managers of tomorrow.

Save-the-Date: Treffen in Mannheim

We are happy to announce our next meeting! Feel free to save the date: